Hola Meals!
Made in Utrecht · Delivered locally on MondaysOne authentic Mexican dish every week
Thoughtfully developed frozen meals that bring together nutrition, delicious flavour and everyday convenience—with meat, fish, vegetarian and plant-based choices, plus one authentic Mexican dish every week.
Now testing by invitation only. Our first public offering is the refrigerated, ready-to-eat Christmas Holiday Dinner Set this December. Regular weekly packs will open to everyone in 2027.
Nutrition made simple
Hola Meals! plans a collection of satisfying dishes selected for nutrition, flavour and reliable freezing. The menu rotates periodically, with meat, vegetarian and plant-based choices and one authentic Mexican dish every week.
Every meat or fish meal provides at least 20g of protein per serving. Every vegetarian or plant-based meal provides at least 15g.
Protein standards for our regular weekly menu.Our public launch · Christmas 2026
Celebrate the launch of Hola Meals! with a festive, fully prepared Christmas dinner. The sets are delivered refrigerated and ready to enjoy—simply reheat the hot dishes according to the instructions and serve. Choose one complete set for each guest and mix and match the options around your table.
Local delivery is included in Leidsche Rijn, Terwijde and De Meern. Planning an order of six or more sets elsewhere in Utrecht? Email us to ask about availability.
Allergens: milk, mustard, egg, wheat/gluten and pecans.
Allergens: milk, egg, wheat/gluten and pecans. Also contains pine nuts.
Allergens: soy and wheat/gluten; milk in the vegetarian version; walnuts and pine nuts in the plant-based topping. Rice-pudding allergen pending the final plant-based milk.
Now open · Holiday orders only
This live order form is exclusively for our refrigerated, ready-to-eat Christmas launch. Regular weekly packs are still in invitation-only testing and will open to the public in 2027.
Choose one set for each guest. Minimum order of two sets; your sets can be different. Order by Friday 18 December at 12 PM (noon) for local delivery on 23 or 24 December. Delivery is included in Leidsche Rijn, Terwijde and De Meern.
A simpler supper
A nutritious, freezer-friendly collection is carefully planned and tested.
A new weekly selection is chosen from the collection, which rotates periodically.
Store the meals in your freezer and follow the instructions to heat them when you need them.
Delivered locally on Mondays.
“Every bite and smell brings back sweet memories from my home country, and now I love sharing this delicious gift with my new country.”
Meet Esther
I’m Esther Rodríguez, originally from Monterrey, Nuevo León, México. Food has always been close to my heart. In 2014, I moved to the Netherlands to complete a Master of Science in Food Technology at Wageningen University, and I have worked in the food industry as a professional food product developer ever since.
For five years I was happily vegan. Then I became a mother, and found myself craving the dishes I grew up with—the flavours of home that feel especially meaningful when home is far away. Cooking them for my own family brought that connection back.
It also made me understand, very personally, how difficult it can be to combine a full-time job, family life and putting something varied and delicious on the table every evening. Hola Meals! grew from that reality: thoughtfully developed food for busy households, a different menu every week, and always one authentic Mexican dish sharing a little piece of my home.
Sustainability matters deeply to me, but I also know that food choices have to work in real family and social life. My own experience taught me both the value of plant-based eating and the challenges of making it fit everyday life. Hola Meals! is not about one way of eating: it brings together meat, vegetarian and plant-based dishes, with care for nutrition, flavour, seasonality and a lighter footprint where possible. Above all, I want nutritious, sustainable and genuinely delicious food on my family’s table—and yours—rooted in the Mexican heritage I am proud of, especially the flavours of Monterrey, Nuevo León.
Local delivery
¡Buen provecho!
Invitation-only testing
This form is currently reserved for households personally invited to test Hola Meals! The feedback from these frozen-meal trials will help shape our public weekly service for 2027.